Notes from the CEO – March 2014

Dear Team: It is March already. It’s when the Irish go slightly bonkers, all because a saint used a 3 leaf plant called the shamrock signifying the Trinity, to convert people to Christianity. It appears I used no-leaf plants to convert people to FMG/Pod1 (yes, a stick) so I am ineligible for sainthood. I was [...]

28. March 2014 by Dilip Keshu
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Notes from the CEO – February 2014

Dear Team: I am proud to say that we have just rolled into our biggest month in our history. Isn’t that something? One of my favorite sayings is that it is not the lofty sail that moves the ship but the unseen wind. The wind (and no pun intended) is you folks, hardworking sincere people [...]

21. February 2014 by Dilip Keshu
Categories: Brand, CEO blog, Commerce, Company, Consulting, Content, Digital, In The News, Marketing, Trends | Leave a comment

CEO blog – Opportunity is nowHere

When I ran an agency back in 2000, we had a tag line that read Opportunity is nowhere. We had it on T-Shirts, posters, everywhere. In the full bloom of the dotcom crash the words it played cleverly on the words Opportunity was nowhere but at the same time, now, here. Ecommerce, mobile and social [...]

10. February 2014 by Dilip Keshu
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Launch of Digital Marketing

Dear Team: As we roll into the second exciting month of 2014, I want to make all of you aware of an offering that Joe Tatarski and his team have been quietly building – DIGITAL MARKETING. I prefer to use the term Brand Activation as this implies that we work across channels , beyond digital, [...]

16. January 2014 by Dilip Keshu
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Happy New Year! 2014

As we end this year, my best wishes to your and your families. Or as we say at the Keshu residence, have a “funest and bestest” season. In 2014, my wishes are for much more, of the good stuff only! Since we have a video for everything, here goes: http://www.youtube.com/watch?v=PGw1qS93-ro Merry Christmas and New Year.

01. January 2014 by Dilip Keshu
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Great content is only one part of the equation

Guest columnist Jez Walters, editor of What’s New In Publishing, on the battle to actually access the wealth of great content created by brands and broadcasters. It’s a strange beast, publishing. If you’re not actually creating content professionally, then you’re consuming it privately. Content, content everywhere. The only time I seem to get a break [...]

16. July 2013 by Group FMG
Categories: Brand, Commerce, Company, Consulting, Content, Digital, In The News, Internet, Marketing, Trends | Tags: , , , , | Leave a comment

The power of truly integrated brand communications

The secret to multi-platform communications lies is an overarching strategy to integrate brand messages, says Group FMG’s Executive Vice President David Bonthrone  Those of us who have been in the communications business for some time have slowly but surely witnessed the migration from a siloed to a more integrated approach. In our industry, integration plays [...]

16. July 2013 by Group FMG
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Why effective content must be cross-platform

FMG’s Head of Content Marketing Julia Hutchison on why e-commerce content must be strategically and technologically optimised for all devices For the past three or four years, mobile has been purported to be the next big thing for everything from publishing to e-commerce. But it is only now that it is finally reaching critical mass – [...]

16. July 2013 by Group FMG
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The pitfalls and perils of partnering with moviemakers

Product placement in film may be about to have a renaissance, but it’s not always the most effective use of a brand’s budget, says FMG’s Head of Content Marketing Julia Hutchison  The recent release of Australian director Baz Luhrmann’s The Great Gatsby has drawn a tide of column inches. Surprisingly, however, this has not solely [...]

20. June 2013 by Group FMG
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Effective entertainment: the rise of smart product placement online

Quality entertainment content and product placement are merging like never before to give brands a new edge online, explains Tim Dams, editor of Televisual Magazine The world of traditional TV advertising and sponsorship has always been heavily regulated, and brands have learned to work within the boundaries they have been set. But although advertisers’ love [...]

20. June 2013 by Group FMG
Categories: Brand, Commerce, Company, Content, Digital, In The News, Internet, Marketing, Trends | Tags: , , , , , , , , , , | 3 comments

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