Subscription commerce sites, On The Rise?
An interesting phenomenon is occurring in startup land- subscription based e-commerce businesses. These services have members who pay a monthly fee to receive some type of box each month, ranging from samples to full size products. In most cases, the contents are highly targeted and curated by an authority on the vertical they serve. As an example, a company appealing to new mothers may send their subscribers a box of baby care items each month.
My personal favorite is dollarshaveclub.com. Razor blades are a frequently purchased item, and with one five minute online shopping experience, I will never have to go to the store and buy razor blades again. It’s about time someone thought to send me blades once a month…
Is subscription commerce here to stay or is it a passing fad? Will established retailers find a way to capitalize on this emerging trend?
Check below for some of the best subscription sites out there and comment with your thoughts.
Subscription e-commerce examples:
Clothes and Fashion
Health and Beauty
Baby and Parenting